Choose a store template
Shop123 offers a range of pre-built templates, each tailored to a different business type. Your initial choice sets the design foundation, but every detail can be customized later.
How to pick the right template
Think about three key factors:
- Product type: Visual (fashion, jewelry) or technical (electronics, books)?
- Catalog size: Small (under 20) or wide (hundreds)?
- Brand voice: Minimalist, playful, traditional, or youthful?
Popular Shop123 templates
Minimal
Clean, sharp design with plenty of whitespace. Perfect for fashion, jewelry and lifestyle brands. Big product images take center stage.
Vibrant
Colorful and energetic with gentle animations. Great for cosmetics, beauty and kids products.
Classic
Traditional commerce design with focus on usability. Suited for electronics, home goods, and grocery.
Editorial
Magazine-style layout emphasizing content and typography. Ideal for professional services, specialty shops, and coffee.
Switching templates
- From the side menu, go to Settings > Design.
- Scroll to "Available templates".
- Click Preview to see how your store would look.
- If happy, click "Apply template".
⚠️ Important: Switching templates won't delete your products, but it will reset any custom design tweaks you've made in the builder.
To keep customizing after choosing a template, see Using the builder.