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Email marketing & newsletter

Updated: 11/06/2026 · 3 views

Email marketing is still the highest-ROI channel — average $36 return per $1 invested.

Newsletter setup

  1. In the builder, add a "Newsletter" section.
  2. Set inviting copy: "Get 10% off your first order".
  3. Enable Lead Magnet — auto email with the coupon code.

What to send?

  • 1×/month — newsletter: new products, customer stories.
  • 1×/week — promotional posts: sets, inspiration.
  • Auto triggers:
    • Welcome email for new subscribers.
    • Birthday email.
    • Abandoned cart email (after 24h).
    • "How are you liking it?" (3 days after delivery).

Best practices

  • 📧 Subject line — short, unique, sparks curiosity.
  • 📱 Mobile-friendly (60%+ open on mobile).
  • 🎯 Single clear CTA.
  • 📊 Track open and click rates.
⚠️ GDPR rules: Always include an unsubscribe option.