SEO best practices

Good SEO takes months but pays back many times over. Here are the fundamentals.

The basics

• Meta Title — 30-60 chars, including a keyword.
• Meta Description — 50-160 chars, click-inviting.
• Slug — short, English only, hyphen-separated.
• Image alt text — describe the image.
• Rich product descriptions — at least 150 words.

SEO Management on Shop123

The panel has a dedicated SEO Management page showing what every product and category exposes to Google. Edit everything from one place.

Keyword strategy

1. Pick 3-5 main keywords you want to rank for.
2. Check competition with Google Keyword Planner (free).
3. Weave them into product names, descriptions and headlines.
4. Don't keyword-stuff — Google detects and penalizes.

Blog

Blog posts are the cheapest way to drive organic traffic. Write one post a week on topics that interest your audience.

✅ Best practice: Every product MUST have a unique Meta Description. This alone can lift first-page CTR by 15-30%.